FAQs

Find straightforward answers to the most common questions nonprofits ask about getting and managing the Google Ad Grant.

If your question isn't answered here, or you'd simply rather talk to an expert, we invite you to schedule a free, no-obligation call. We're happy to help.

About the Google Ad Grant

  • The Google Ad Grant is a donation program that gives eligible nonprofits $10,000 USD every month in free Google Ads advertising. This allows you to promote your mission and initiatives on the Google Search results page, helping you attract visitors, recruit volunteers, and increase donations.

  • The vast majority of registered 501(c)(3) organizations are eligible! Generally, you qualify if you are not a governmental entity, a hospital or healthcare organization, or a school/university. The application process can be tricky, but don't worry—we’ll take care of the whole process. We have a 100% success rate in getting our qualified clients approved.

About Our Services & Results

  • Think of the Google Ad Grant as a $10,000 monthly fund for high-end ingredients. Our service is the expert chef. We provide the specialized knowledge, time, and strategy required to turn that grant into tangible results. Managing a grant account effectively to maximize clicks and meet Google's strict compliance policies requires constant keyword research, ad creation, performance analysis, and optimization. Our fee covers that expert management, ensuring your grant money isn't just spent—it's invested in growing your organization.

  • We handle everything. Our monthly management includes comprehensive keyword research, creating compelling ad copy, structuring effective campaigns, managing bids to maximize traffic, and ensuring your account stays compliant with all of Google's rules. We also provide a detailed, easy-to-understand report each week so you can see your results.

  • Building a powerful ad campaign is a process, but you'll see progress quickly. You can expect to see an initial increase in website traffic within the first month. From there, we use performance data to continuously refine your campaigns. While it can take 3-4 months or more for the campaign to reach its full potential and utilize the entire $10,000 grant, we provide you with transparent weekly reports from day one so you can see the growth in clicks, engagement, and conversions every step of the way.

Working With Us

  • Absolutely. While we have a special focus on museums, our expertise in Google Ad Grant management is valuable for all types of nonprofits. We leverage the same powerful strategies to help community development organizations, historical societies, arts organizations, and other 501(c)(3)s increase their online visibility, attract supporters, and achieve their missions. We'll simply tailor our strategy to fit your unique goals and audience.

  • Getting started is easy. We do the heavy lifting, but here’s the short list of what we’ll need from you along the way:

    • A quick call to discuss your advertising goals.

    • A copy of a tax document to complete the grant application.

    • Adding a Google Ads tracking code to your website (we provide easy-to-follow instructions).

    You provide these three things, and we handle the rest—from application to optimization. It’s that simple.

  • The timeline depends on your organization's starting point, but we manage the process to make it as fast as possible. Here is what you can typically expect:

    • If you have an active grant and full access: This is the fastest path! We can link your ad account to our manager account in just a few minutes and can often begin improving your campaigns the very same day.

    • If you are new to the Google Ad Grant: The entire process, from application to Google's approval and account setup, usually takes about 2-3 weeks.

    • If you have a grant but have lost access: Regaining access requires a security and verification process through Google. Please allow an additional 4 weeks for this recovery phase before we can begin working on the account.

  • We believe in earning your business every month. Our services are provided on a month-to-month basis, and you can cancel at any time with 30 days' notice. We're confident that you'll be thrilled with the value and results we deliver.

  • Our monthly management fee is a flat, predictable rate with no hidden costs. We believe in providing immense value, and our goal is for the return you see in ticket sales, donations, and community engagement to far outweigh our fee. For specific pricing details, please schedule a free consultation call with us.

Troubleshooting Your Google Ad Grant

  • Yes, this is one of the most common challenges organizations face, and it's exactly what we specialize in fixing. Low spending is often caused by a restrictive account structure, poor keyword selection, or not meeting Google's technical requirements. We'll perform a complete audit of your existing account, overhaul your campaigns, and implement strategies designed to effectively maximize your monthly grant spend on traffic that matters to your mission.

  • You've come to the right place. This is a very common situation, and we specialize in solving it. Regaining access involves a standard verification process with Google to confirm ownership. We have a 100% success rate with this process and can manage all the administrative steps to recover your account, saving you time and frustration. Once access is restored, we’ll get the account working for you again.

  • In most cases, yes! Google has strict policies (like maintaining a 5% click-through rate) that can be difficult to keep up with. We are experts in diagnosing the exact reason for a suspension. We'll work to fix the compliance issues within your account, bring it up to Google's standards, and manage the reactivation request process on your behalf to get your ads running again.

  • Absolutely. A rejection is usually due to a specific issue with the application or the organization's website that can be corrected. We can review Google's feedback with you, help you make any necessary changes, and take care of the re-application process to get you approved.

Let's Build Your Custom Strategy

While these FAQs cover the fundamentals, the most successful campaigns are built on a strategy tailored to your unique goals. The next step is a simple, no-obligation call where we can discuss your specific needs and exactly how we can help you maximize the grant.